If you are a shopper and belong to a membership club that offers shopping cards, then you are a lucky person. There are many companies that now offer membership cards to their clients. The customers will benefit from the 15% off with your kohls charge card since they will always be given preferential treatment and offers. Now, have you ever asked yourself what are some of the benefits that this card has to the members? Well, the benefits are numerous.
The cards definitely come with added value to the customers. If you own such a card, it goes without saying that you will benefit from the discounts. As for the company that issues discount cards, they are assured of increased revenue. The more the people register for the discount cards, the more they will be shopping at your stores. This means that you will get more revenue and more profits in the long run.
The cards will also help the company to capture customer’s data. This data will tell the company more about the shopping preferences of customers. With this data, the company will be able to offer preferential discounts for certain products for certain customers. This is what could be said to positive segmentation of the customers. The more you know your clients, the better the business relationship you will build with them.